Work out your coverage
Choose your trade, put in your own average job value, and compare what one, two, three or more places would mean for your business — every figure straight from our published model. One flat subscription. No commission — not on anything, ever.
Jobs per place come from our model at the 3% median client capture — 2% in our first six months, 4% thereafter. If we deliver more families than the model anticipates, every one of them comes to you at no extra cost. Change your average job value above and watch the fee shrink as a share of the work.
Check your patch
Add the postcode areas you work — or a whole region — and see how many places exist there and how many families the model anticipates needing your trade each year.
How the model works
A predictable market
Around 570,700 deaths are registered in England and Wales each year — just over 0.95% of the population. Behind each one is a family that needs local trades and professionals, quickly, at the hardest possible time.
Families find us first
AfterLife is completely free for families — a step-by-step walkthrough of everything that follows a death, with our guidance placed in NHS hospitals, GP surgeries and care homes, reaching families before they ever reach a search engine.
A place, not a listing
Each trade has a strictly limited number of places per postcode area — 8,573 across the whole platform. You are not bidding for clicks or competing with an unlimited list; you hold protected visibility where families actually look.
One fee, nothing else
A flat subscription per place — pay annually in Year 1 and save a third. No commission, no per-click, no per-enquiry. Against the orders the model anticipates that is 4% on the monthly route, as low as 2.67% paid annually.
The floor, not the ceiling
All projections use our modelled 3% median client capture — 2% in our first six months, 4% thereafter. If we deliver more families than the model anticipates, every one of them comes to you at no extra cost.
A second audience
Every family receives a free, permanent memorial page on Always & Infinity, shared with their whole community — and the partners who served them are credited on it. Every job done well promotes you to hundreds more local people.
Your comparison carries no obligation — the apply page shows live availability for your areas.