A partnership built around paid work.

1. About AfterLife
2. Your agreement
3. The success fee
4. The annual subscription
5. Your trade: fee basis and prices
6. Regulated firms
7. Vetting and standards
8. Independents only
9. The family guide
10. Families’ data
11. How to join
12. Agreements

1. About AfterLife

Around 570,700 people die in England and Wales each year. Each death starts close to £10,000 of household spending across as many as 45 trades and professions, most of it in the first weeks, when a family is pressed to choose with no real chance to compare firms or to coordinate several of them at once.

AfterLife organises that journey from the family’s side. Its free guided journey runs in six stages, from the first hours to probate, asks only what applies, and turns every answer into a task on the family’s list. For each task the family sees vetted independent local firms that fit what it asked for, at each firm’s own price. Families who want the work done for them can buy fixed-price help from AfterLife’s Concierge team, and every family receives a free memorial page on Always & Infinity. A line answered 24 hours a day backs it all.

AfterLife has been live in London and the Home Counties since 1 October 2026 and serves families in the rest of England and Wales from October 2027.

2. Your agreement

Ordinary trades choose the success fee or the annual subscription; regulated firms take the regulated subscription. Find yours.

3. The success fee

How it works

1. Agree your termsTell us your trade and areas. We complete vetting and agree your rate in writing. Your own partner schedule records the rate, any pass-through costs and the basis for your trade. You sign before your listing goes live.
2. Receive introductionsEach family’s first contact with you through AfterLife is logged with an introduction reference. Respond within one working day.
3. Record progressUpdate each introduction on your partner dashboard within seven days of any change: contacted, quoted, instructed, lost, completed or paid.
4. Pay on what you are paidThe fee falls due when the family pays you, including deposits and balances. We send a statement each month in arrears, payable within 14 days by bank transfer.

The attribution window

The fee applies to the booking that comes from the introduction, anything added to it, and any further booking by the same family for the same death, if the family instructs it within 12 months of the introduction, or 24 months where the family came to AfterLife to plan ahead. A later booking by the same family for something unrelated is yours, with no fee.

Your rate

There is no published percentage. We agree a rate with each partner before signing and fix it for the contract year; neither side can change it during the year. We may propose a different rate for the next contract year with at least 30 days’ notice; if you do not accept it, you can leave at the end of the year. Introductions already made keep their rate for their whole attribution window. The rate is the same however the family made contact, so nobody has a reason to steer a family one way or another.

What is never charged

• Your existing clients, or anyone who had already contacted you about the same work
• VAT, agreed pass-through costs and refunds
• Clicks, views and enquiries that do not become paid work

Records and checks

Keep records of AfterLife work for two years. We may ask a family once whether it instructed you and what it paid, and ask you for reasonable evidence behind a statement. If a check shows under-reporting of more than 5% in a month, the fee on the difference is payable; you then have 14 days to correct an administrative error before the reasonable cost of the check is also payable.

Leaving

Either side can end the agreement on 30 days’ notice. The fee stays payable only on related work already confirmed, or arising from introductions made before the end date and confirmed within their window.

4. The annual subscription

Any ordinary trade can choose a fixed annual fee instead of the success fee. You hold a place in your trade and postcode area, pay once a year in advance, and pay nothing on the work you win. The number of subscribed places in each trade and postcode area is capped, so when an area is full, new applicants join a waiting list or take the success fee in the meantime. Firms on the success fee are not counted against the cap, and what a firm pays never decides the order in which families see firms.

Annual subscriber protections

• If a place receives fewer than two-thirds of its projected introductions in its first year, its second year is free.
• If a place receives no introductions at all in its first year, the first-year fee is refunded in full.

5. Your trade: fee basis and prices

For most trades the success fee is charged on everything the family pays you for the introduced work, less VAT, agreed pass-through costs and refunds. A few trades use a narrower basis, so that the fee follows the first piece of work rather than a long relationship.

Choose your trade to see what the success fee is charged on, our estimate of a typical job in your trade, the orders we anticipate for one place, and the annual fee, which is 4% of those anticipated orders.

Excluding VAT. Typical job value is AfterLife’s planning estimate of what a family spends with a firm in your trade; it is a guide, not a promise of any amount of work. Local trades hold whole places in one postcode area, up to a third of the area’s places. Regional trades hold places in thirds across a patch of neighbouring areas. National trades hold one place in each area they choose. Projected introductions are a guide from AfterLife’s model; your order states the projection for your own place, and the protections are measured against it. Your own partner schedule confirms the basis for your trade.

6. Regulated firms

Solicitors, FCA-regulated advisers and brokers pay a fixed subscription for their listing instead of a success fee. The fee is the same whatever comes of an introduction: it is not a commission, not a fee per referral and does not vary with any advice given or business written. We take no share of any fee you charge a family.

Excluding VAT. Each area is one postcode area of England and Wales. Paying annually costs a third less than twelve monthly payments, and the annual fee is held for the year paid for.

FCA-authorised firms

AfterLife is not FCA-authorised and gives no regulated advice. It shows families the firms whose category and area fit their stated needs. At the point of introduction it tells each family that you are FCA-authorised, that AfterLife receives a subscription from you that does not depend on the family becoming your client, that AfterLife does not advise or endorse any product, and that the family is free to use any adviser. From the family’s first contact, suitability, advice and Consumer Duty are yours. Pre-paid funeral plan providers are not covered by this agreement.

Solicitors

You must hold SRA authorisation throughout and tell us within five working days of any change. Your client-care and referral-disclosure duties apply from the family’s first contact.

7. Vetting and standards

Every firm is vetted before its listing goes live, and regulated standing is checked again each year. We check:

• Identity and standing: Companies House status, insurance, any regulatory authorisation (FCA, SRA, RICS and others) and trade body memberships
• Service: capacity, response times and out-of-hours cover where your trade needs it, through a short conversation with the people who run your firm
• Coverage: that you serve the areas you list and can reach a family in reasonable time

We ask every partner to respond to an introduction within one working day, to treat every family with care, honesty and sensitivity, to charge an AfterLife family no more than any other customer for the same work, and to keep its listing accurate.

8. Independents only

Sources: Co-op Funeralcare about 800 funeral homes (Co-op); Dignity 566 funeral branches, legal services in three-quarters of them and the UK’s biggest provider of wills (Castelnau Group quarterly report, March 2026); Co-op Legal Services revenue up 24% to £84m in 2024 (Law Gazette) and its £100m ambition (Legal Futures); Dignity’s agreement to buy Farewill, 17 October 2024 (announcement); solicitor firms 10,056 in December 2020 and 8,917 in December 2025 (SRA).

9. The family guide

Funeral directors, florists, caterers, wake venues and other early firms can offer families an AfterLife guide at the end of their own service. It is optional and unpaid in both directions; there are no volumes to meet and no effect on ranking. Handing over a guide passes no details to us. If you pass a family’s contact details to AfterLife, you do so only with the family’s consent, and we tell the family where their details came from. Your own clients never attract a success fee, whether or not they later use AfterLife.

10. Families’ data

Each side is a separate controller of the personal data it receives and complies with UK data protection law. A family’s details pass between us only with that family’s consent and are used only for the services the family asked about. AfterLife is registered with the Information Commissioner’s Office and never sells family data. Families are told, wherever partners are shown, that AfterLife may receive a fee from a firm they appoint and that fees do not decide the order in which firms appear.

11. How to join

1. Send an enquiryUse the form, email partners@afterlifetechnologies.co.uk or call 020 7164 0055. We reply within one working day.
2. Talk it throughA short call to understand your firm, your areas and your capacity.
3. Vetting and your packWe complete vetting and issue your own agreement with your partner schedule.
4. Sign and go liveYour listing goes live once both sides have signed. Nothing is payable until then.

12. Agreements

Each partner’s agreement is completed with its Partner Schedule or Order after vetting and signed before its listing goes live. An enquiry through this site does not sign an agreement or commit you to any payment.